JPMorgan Digital Marketing Strategy Lead-Vice President 

United States, Ohio, Columbus 

146992723

Job Responsibilities:

• Create comprehensive digital marketing strategies that align with business objectives and target audience needs.
• Manage, Plan and execute digital marketing campaigns across various channels, such as public web and banker channels.
• Collaborate with content creators to develop engaging and relevant content for digital platforms.
• Optimize website content for search engines to improve visibility and drive traffic.
• Define key performance indicators to measure success, monitor metrics, and transform those into ongoing reporting that highlights insights, trends and actionable opportunities for improvement.
• Engage cross-functional teams, including product, design, channels and data and analytics to achieve stated goals.
• Identify opportunities for A/B testing and provide recommendations for enhancements based on insights gained.

Required qualifications, capabilities and skills:

• 8+ years' experience in marketing.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Demonstrated ability to manage multiple projects simultaneously, and deliver results in a fast-paced, deadline-driven environment.
• Proven ability to work collaboratively with cross-functional teams across Product, Marketing, Digital Channels, and Data and Analytics.
• Excellent written and verbal communication skills with the ability to present complex information clearly to stakeholders at all levels.

Preferred qualifications, capabilities and skills:

• Strong understanding of digital marketing principles and best practices, content management systems, SEO, and A/B testing.
• Proficiency with digital analytics tools (e.g., Tableau, Adobe Analytics).
• Proven experience in marketing strategy, preferably within the financial services industry and/or targeting small business owners.
• Advanced degree or certifications preferred .