Capital One Senior Associate Display Marketing Strategy 

United States, Virginia, Arlington 

747102316

Center 1 (19052), United States of America, McLean, Virginia Senior Associate, Display Marketing Strategy & Operations - Performance Marketing (Hybrid)

Senior Associate, Display Marketing Strategy & Operations - Performance Marketing (Hybrid)

Additionally, this role involves supporting channel strategy development, aiding product initiatives across the organization, and continuously seeking ways to optimize the channels. The Senior Associate will be an expert in the Display space, working with platforms like Google, Yahoo, Microsoft, and other relevant platforms, while staying up-to-date with industry updates and best practices.

meaning associates typically spend about half their time (2-3 days per week)are enterprise- wide

are in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:

• Develop and execute campaign testing, including ad creative, landing page, audience, and channel expansion testing

• Manage outbound display campaigns, from planning and execution to analysis and reporting, collaborating with business analysts

• Launch campaigns error-free and identify opportunities for performance optimization, and implement process improvements to streamline launch procedures

• Coordinate across internal teams, including Legal, Compliance, Brand Marketing, Customer Experience, Analytics, Data, and Technology, to execute Display ad strategies end-to-end

• Possess a solid understanding of performance marketing, conversions, and online customer acquisition

• Partner with creative and cross-functional teams to develop a new suite of creatives that ensure a seamless customer journey and data-backed hypotheses

• Serve as the subject matter expert in display, knowledgeable in various advertising platforms, campaign settings, optimization techniques, and inventory types

• Demonstrate a "self-starter" attitude, strong organizational skills, ownership mentality, ability to prioritize workloads, and ability to quickly learn new digital marketing and platform-specific features

• Ability to work with high-performing teammates, as well as external and internal partners across the enterprise

Basic Qualifications:

• Bachelor’s degree or Military experience

• At least 2 years of experience in email or display ad marketing

• At least 2 years of experience planning and implementing digital marketing strategies utilizing Google or other display ad platforms

• At least 2 years of experience analyzing and evaluating campaign performance

Preferred Qualifications:

• 2-4 years of experience in paid media & performance marketing, managing high volume accounts and large media budgets

• 2-4 years of experience in D2C marketing

• At least 2 years of experience in project management

• At least 1 year of experience in social media or search engine marketing

• Prior financial industry or media agency experience is a plus

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.