JPMorgan Marketing Strategy Sr Associate 

United States, Ohio, Columbus 

388759963

As a Marketing Strategy Sr. Associate on the Business Banking Acquisition Marketing team, you should be an experienced digital marketer to support investments in the paid digital channels (paid search, paid social, display, affiliate, etc.). You will collaborate with cross-functional partners to design strategic campaigns, build bottom-up estimates, analyze performance, and identify optimization opportunities to deliver effective results against business targets. In addition, you will identify new capabilities to improve program performance; assess performance and issues proactively and recommend enhancements.

Job responsibilities:

• Develop strategic marketing plans using qualitative and quantitative data and producing measurable results in paid search, paid social, affiliate, display, etc.
• Contribute to the understanding of performance, test results, and profitability; utilize data and analytics to inform marketing decisions and optimize digital channel performance
• Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Support ad hoc reporting, analysis, and requests involving forecasting, performance, and test results
• Develop new templates and processes to streamline execution
• Identify new tactics and channels to help Acquisition programs grow; help launch new paid digital channels
• Contribute to the paid digital roadmap and an opportunity list of new things to test

Required qualifications, capabilities, and skills:

• 3+ years of marketing experience
• Performance marketing experience in digital marketing channels
• Data-driven and analytical, while also being a creative problem-solver
• Focused on how marketing leads quantifiable business results
• Vigorous and thorough in their management of details; proven ability to take initiative
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Demonstrated financial analysis skills (ROI, marginal analysis, etc)
• Support roadmap development and test-and-learn agendas
• A fantastic partner who leads through strong collaboration; recognized as a team player
• Comfortable with continuously changing priorities
• Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities, and skills:

• Expertise in digital marketing and paid media
• Financial services industry experience