Voice of the Consumer & Marketing Planning Specialist
Your Role:
- Analyse VOC insights via NPS, R&R, Social and other forms of consumer feedback along with industry, and competitive learnings.
- Shares actionable insights and recommendations to market stakeholders across engagement & care and broader local market organization
- Partner with stakeholders across the organization to develop customer experience improvement initiatives and activates action owners to drive actions
- Drives R&R & NPS DMB (including D2B, D2C and Marketplace)
- Owner of technical tooling for Voice of the Consumer (Medallia, Wonderflow)
- Drives connection and processes between Marketing and Customer Care team
- Accountable for budgeting consumer experience vs. contact (inc. Contact Centre and Social Care)
- Drive Brand Strength cross the Zone
- Coordination of the annual planning drumbeat between JAPAC & the Region, MCoE, SCoE
- Coordination of the Marketing / Digital and Product meeting coordination
- Coordination of consumer Immersions programs
- Support Marketing & Digital DMB & KPI with action plan
- Support Problem Solving exercises across Marketing and Digital teams
- Conducts ad hoc in-depth analyses on specific topics to facilitate problem solving.
- Tracks recommendations made and acted upon resulting in concrete business results.
- Lead point of contact for Global CoE Team of R&R & NPS
You're likely the right fit if you possess:
- Bachelor’s or Masters Degree or comparable practical experience
- Minimum 4 years of marketing experience
- Passion for the consumer / voice of the consumer capabilities.
- Ability to interpret and report on performance. Good analytical skills with the demonstrated ability to problem solve
- Digital savvy - open-minded to the role of new technologies
- Strong organizational and project management skills.
- Able to and communicate ideas at various levels within the company
- Business English fluency
How we work together
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