Philips Consumer Marketing Manager Personal Health 

Malaysia, Selangor, Petaling Jaya 

526412109

Consumer Marketing Manager, Personal Health Malaysia

1) Strategy Development

• Develop and implement comprehensive marketing strategy aligned with country’s strategic priorities and business objectives for 4 categories – Mother & Childcare, Male Grooming, Beauty and Oral Healthcare.
• Analyze market trends, distil consumer and shopper insights and gather competitive landscape to inform marketing plan and to formulate results-oriented marketing campaigns

2) Portfolio, Pricing and Promotion Management

• Lead the 4Ps – Product, Pricing, Promotions and Place (Distribution and GTM) working in close collaboration with country Sales, Trade Shopper Marketing, Supply Chain and Commercial Policy teams. This includes:
• Working in collaboration with JAPAC Business Marketing Team to bring relevant NPIs into the market
• Maintaining a robust portfolio for each category.
• Management of phase-in and phase out of products in the market
• Long-term sales forecasting for NPIs and existing portfolio
• Devise pricing for NPIs and maintenance of pricing for all product portfolios
• Drive and manage price realization with optimal annual promotion plan
• Support in the GTM of products into new distribution channels. Validate and execute channel/distribution strategy (with country sales team). Contributes actively to the development of new business models and new channels in collaboration with the Sales Leader (who leads)
• Lead local specific cross category initiatives

3) Marketing and Campaign Management

• 12-month forward planning of marketing calendar and activities
• Build and execute local marketing calendar and all associated marketing activities including Demand Generation and Sale Enablement campaigns across multiple channels online and offline to reach the right target audience, closely collaborating with Campaign Performance Management team
• Build and enhance brand equity through consistent marketing messaging and product positioning for all campaigns
• Drives adaptation of global/localized content (including translation) and local content creation (influencers, PR, etc), to ensure successful launch for new products/services/solutions in the market
• Work in partnership with external creative teams and vendors to produce compelling marketing materials to drive consumer engagement leading to conversion
• Identify effectiveness and impact of marketing campaigns and initiatives to optimize accordingly
• Present ideas and deliverables to internal and external teams, and communicate with senior leaders on country’s marketing strategies, programs and budget

4) Budget Management

• P&L management incl. revenue and margin management
• Manage local A&P budget and utilization effectively, ensuring resources are allocated efficiently and campaigns are delivered within budgets

5) Cross-functional collaborations

• Work closely with country sales and trade shopper marketing team to ensure alignment on marketing objectives, strategies and activities to meet business objectives.
• Partner country sales team in presentations of Quarterly Business Reviews and Joint Business Plans with customers, detailing out past marketing activities reviews and forward-planning marketing calendar, activities and NPIs.
• Work with Commercial Policy team to ensure local pricing adheres to the Global Line Chart policy.
• Work in close collaboration with Supply Chain and Quality & Regulatory Affairs to ensure availability of supply and relevant licenses for sales in the market.
• Collaborate with Campaign Performance team for all campaigns activities

To succeed in this role, you should have the following skills and experience

• Bachelor’s degree in marketing or a related field
• At least 8-10 years of experience in FMCG or Consumer Electronics industry
• Good interpersonal and excellent written and verbal communication skill with ability to foster long-term relationships with internal stakeholders and external customers
• Commercially savvy with entrepreneurial and consumer centric mindset
• Self-motivated, proactive with a results-oriented mindset
• Good organizational skills
• Self-starter and agile in pushing oneself to master other forms of marketing strategies (digital, social media & ecommerce)
• Proactive, enthusiastic and passionate in making a difference in our industry through creative and exciting ideas
• Proven success in developing marketing plans and campaigns

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

• We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
• We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
• We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

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