Capital One Manager SEM Channel Lead Retail Bank 

United States, New York, New York 

647556225

Responsibilities:

• Lead development and execution of a strategic marketing agenda to attract, engage, and convert Bank prospects through search engine marketing.

• Drive testing roadmap to inform measurement, bidding, targeting, creative, & landing page optimization that engages consumers and drives business results.

• Steward the maintenance and monitoring of our SEM efforts with agency and internal analysts.

• Serve as the primary point of contact for SEM agency partners, ensuring search strategies are aligned to business priorities and campaigns are efficient and effective.

• Partner with measurement team to uncover performance trends and insights that unlock actionable strategic opportunities

• Provide recommendations for performance optimizations, keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with business goals.

• Keep pace with search engine and PPC industry trends and best practices to drive channel innovation.

• Act as a go-to SEM expert for internal teams, democratizing search insights and learnings.

• Serve as a mentor and coach to junior team members.

The ideal candidate:

• Is obsessed with SEM, and digital marketing in general.

• Has experience managing enterprise SEM accounts with significant budgets

• Is comfortable working with complex measurement models (attribution, incrementality, MMM)

• Loves to leverage data to tell stories and uncover actionable insights.

• Demonstrated “Self-starter” with strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools

• Highly effective communicator with excellent presentation abilities; comfortable presenting in front of large audiences and executive leadership

• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence

• Thrives on the opportunity to lead and build in white space and the drive for results

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 5 years experience in managing SEM enterprise sized accounts

• At least 3 years of experience in planning, execution, and analysis of paid digital programs

• At least 3 years of experience with marketing analytics and optimization

• At least 3 years experience with Google Analytics, or Adobe Analytics, Excel, PowerPoint, and Word

Preferred Qualifications:

• 7+ years experience in SEM managing enterprise sized accounts

• 3+ years of agency or agency management experience

• 3+ years of marketing experience in financial services or another highly regulated industry

• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• AdWords / Bing certifications

McLean, VA: $146,100 - $166,700 for Manager, Marketing New York, NY: $159,400 - $181,900 for Manager, Marketing Richmond, VA: $132,800 - $151,600 for Manager, Marketing Wilmington, DE: $132,800 - $151,600 for Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.