Ebay Lifecycle Marketing Manager 

Canada, Ontario, Toronto 

61621064

Develop comprehensive customer lifecycle strategies to optimize engagement, retention, and customer lifetime value.

Map the customer journey and identify key touchpoints for communication.

Define target audiences and segmentation strategies to personalize messaging.

Create and execute multi-channel communication programs, including email, in-app messages, and other relevant channels.

Develop compelling and relevant content that resonates with customers at each stage of their lifecycle.

Monitor and analyze campaign performance data to identify areas for improvement.

Conduct A/B tests to optimize messaging, timing, and segmentation strategies.

Use data-driven insights to refine lifecycle communication strategies and improve results.

Bachelor's degree in Marketing, Communications, or a related field.

4 years of experience in lifecycle marketing, CRM, or a related field.

Proven experience in creating and executing successful lifecycle communication programs.

Strong understanding of customer segmentation, journey mapping, and marketing automation.

Excellent writing, communication, and interpersonal skills.

Analytical mindset with the ability to interpret data and drive actionable insights.

Ability to work independently and as part of a team in a fast-paced environment.