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MongoDB Senior Manager Demand Generation United States, New York, New York 599530283
24.06.2024
Key Duties/Responsibilities include:
- Manage a team consisting of three marketing specialists in North America and EMEA
- Own KPIs to measure the effectiveness of GDC initiatives providing regular performance updates to key stakeholders
- Build and execute a truly global webinar program, owning the webinar editorial calendar across the globe
- Work closely with the Senior Manager, Database Marketing
- in developing a global marketing email strategy that incorporates regional considerations for testing, CTAs, localization, and more.
- Work closely with Sr. Campaign Managers and the Digital Acquisition team to create and execute a paid media plan that reflects the interests and needs of a global audience and meets them where they are and in their preferred language.
- Ensure the global strategy remains relevant in local markets by collaborating closely with regional FMs and adopting a global first approach.
- Foster a strong partnership amongst broader marketing, sales, operations, and products, ensuring stakeholders understand demand gen strategy, campaigns, and impact.
- Use analytical insights to continuously test campaign components such as subject lines, calls to action, etc.
- 7+ years experience in field marketing, demand generation, or integrated marketing
- Experience hiring and managing junior to mid-level marketers
- Prior experience running a global webinar program
- Prior experience building, or working in, Demand Generation
- Past experience setting up new functions from scratch
- Ability to work autonomously
- Experience dealing with localization
- Data-driven marketer with hands-on technical knowledge in understanding data to guide decision-making
- Expert level user in Tableau, Sigma, SFDC, Eloqua, Wrike, 6sense
- Extensive experience with webinar programs and email marketing
- Strategic thinker with project management experience
- Good relationship management skills to drive cross-departmental coordination on marketing campaigns
- Prior MongoDB experience is a major bonus
- B.S. in Marketing preferred
$182,000 USD
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