WHAT YOU’LL DO
- Partner with channel experts to execute strategy and drive investment across our digital channels (Paid Search, Paid Social, SEO, Email, CRO, Display, 3rd Party) across international markets (EMEA, APAC, LatAm)
- Own our international digital marketing budget and report on performance and pipeline targets
- Adapt to local content themes, messaging, and creative to support pipeline creation in target markets
- Grow a database of decision-makers in top accounts to ensure marketing aircover to high-value prospects
- Map and prioritize our TAM using a combination of first and third party sources, own target list creation in partnership with local BDR and Sales partners for target markets for use across our digital channels
- Analyze lead conversion and ROI and maximize top converting lead sources to support BDR and Sales efforts
- Help grow our international strategy across established and emerging markets with local platforms and partners to supplement our global investments
- Provide visibility to sales leadership and sales ecosystem in region (i.e quarterly business reviews, digital roadmap, regional updates)
- Design and execute local campaigns: full lifecycle ownership from ideation through to implementation and support
WHAT YOU’LL BRING
- 7+ years of experience in Digital Marketing, Growth Marketing, or Demand Generation role
- Deep understanding of digital marketing platforms (Google Ads, Linkedin Ads) and tactics
- Experience partnering with Business Development and Sales and owning a pipeline target
- Data-driven and detail-oriented mindset to maximize ROAS
- Experience managing digital marketing budgets and scaling to $1MPQ+ in ad spend
- Bias towards aggressive experimentation and innovation to drive incremental performance
- A self-starter who thrives in a fast-paced, high-growth start-up environment
- Bonus: fluency in one or more non-English languages
