Uber Head Growth Engagement Mobility Marketing 

United States, West Virginia 

488951697

What You'll Do

• Strategy & Planning: Lead the strategy, planning and KPI setting for the Growth & Engagement marketing team, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals, and crafting the G&E campaigns calendar.
• Campaigns Strategy & Execution: Lead the strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution. You and your team will specialize in middle & through-the-funnel campaigns, with a focus on field marketing and retail campaigns.
• Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.
• Analytics & Measurement: Work with Business and Marketing Analytics teams to develop robust and strategic analyses that inform both what we prioritize and how we execute. You will also work hand in hand with Research & Insights to define the measurement strategy and approach and will review campaign performance, identify learnings, and socialize results to ensure continuous improvement.
• Business Integration: Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that our growth and engagement marketing plans are delivering on critical growth goals.
• Budget Management: Oversee a sizable marketing budget that will be allocated to field marketing and growth focused marketing campaigns. Work closely with Marketing Ops and Finance on an ongoing basis to ensure forecasts are accurate and work is on budget.
• Team Management: Manage a team of experienced marketers, leading and developing them to drive for excellence. Prioritize projects across the team to ensure balance while ensuring business needs are being met.

Basic Qualifications

• 10+ years of consumer marketing experience, specializing in a combination of field marketing, retail marketing and middle & through the funnel marketing.
• Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields.

Preferred Qualifications

• Proven track record of delivering successful and commercially driven strategic marketing plans that are designed to drive audience growth and user engagement.
• Exceptional commercial acumen & strong data and analytical skills with proficiency in Excel/Google sheets. Working familiarity with SQL a plus.
• Experience in data-led decision making; you should be able to interpret extensive data and identify the opportunities for growth and optimization.
• Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
• Experience working directly with and managing external creative and media agencies.
• Experience managing, growing, and developing teams - you care about people and are a strong people manager.
• Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership.
• Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure.
• Collaboration and the ability to work with a large number of teams across multiple countries, time-zones, backgrounds and disciplines.
• Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
• Self-motivation and drive. Ability to work well independently and within a group setting to push projects to completion.

For New York, NY-based roles: The base salary range for this role is USD$225,000 per year - USD$250,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .