Airbnb Senior Growth Marketing Lead Guest Engagement 

United States 

294409798

The difference you will make:

As the Senior Growth Marketing Lead, Guest Engagement, you will own and implement a world-class lifecycle marketing strategy across email, push, and SMS. Your primary focus will be increasing guest engagement, conversion, retention, and reactivation.

A typical day:

• Develop and execute a data-driven lifecycle marketing strategy to enhance guest engagement and LTV
• Lead and mentor a team of high-performing lifecycle marketers, fostering innovation and executional excellence.
• Optimize owned channels by leveraging personalization, segmentation, and predictive modeling to ensure we’re sending the right message, to the right customer, at the right time.
• Partner with Advanced Analytics to opportunity size our big bets, define our test & learn agenda, and drive measurable impact.
• Collaborate cross-functionally with Product, Engineering, and Creative teams to deliver seamless on- and off-platform guest experiences.
• Ensure high creative standards, working closely with Creative leadership to develop compelling, value-add, and brand-aligned content.
• Maintain strong relationships with Marketing Ops and Marketing Technology teams to advance automation, targeting, and personalization goals.

Your expertise:

• 12+ years of experience in lifecycle marketing, CRM, or related fields.
• Proven track record of developing and executing global lifecycle marketing programs that drive engagement and retention.
• Deep expertise in CRM tech stacks, automation, and owned marketing channels. Experience with in-house CRM platforms is a plus.
• Strong analytical mindset, with expertise in segmentation, experimentation, and performance measurement.
• Exceptional stakeholder management skills, with the ability to influence senior leadership and cross-functional partners.
• Demonstrated people leadership, with experience growing and mentoring high-performing teams.
• Strong project management and organizational skills, balancing strategic vision with hands-on execution.
• Entrepreneurial spirit with a bias for action and a deep sense of ownership.

Offices: United States