Job Summary (Primary function)
Essential Functions of the Job (Key responsibilities)
·Collaborate with team members to create measurement plans with clear and specific objectives aligned to each brand’s goals for cross-channel, within channel and campaign effectiveness
·Lead monthly & quarterly reporting of HCP digital performance for each brand to internal stakeholders & agency partners with a focus on prioritized recommended actions
·Lead project/tactic measurement planning by identifying and gaining alignment on meaningful outcome metrics and set specific goals before build & deployment
·Business owner of HCP Digital Performance Dashboards: align cross-functionally to ensure the dashboards are updated, accurate, actionable, and aligned to MCE strategy and channel/campaign/tactic goals
·Cultivate an environment of asking better questions, conduct the ad hoc analysis to answer them & support the pull-through of changes
·Create & deliver presentations to various stakeholders to support brand planning/budgeting, competitive prep, brand launches, and other key brand decisions
·Explore new ways to differentiate analytics via new data sources/visualizations/ways to take action
Qualifications (Minimal acceptable level of education, work experience, and competency)
·Bachelor’s degree is required
·6+ years of experience in biotech/pharma or consulting within biotech/pharma
·3+ years of experience with presenting analytics/insights for HCP digital marketing (web, media, search, email, social, etc.)
·Strong communication, presentation, reasoning, and storytelling skills
·Ability to translate data into actions and identify gaps/opportunities others may overlook
·Experience with digital tools/platforms such as Google Analytics/Tag Manager/Ads and data for email, search, display, social
·Familiarity with pharma HCP promotional ecosystem, including channel mix, segmentation strategies, operating norms, and guardrails/constraints
·Healthy skepticism/ability to ask probing questions, appropriately challenge norms and create new solutions
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
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