Boston Scientific Digital Marketing Manager HCP Experience 

United States, Massachusetts, Marlborough 

10232639

Essential Duties and Responsibilities:

• Own end-to-end digital marketing programs targeting HCP audiences:
  • Lead the development of digital marketing plans that align to the customer journey.
  • Analyze available data sources to guide and inform digital strategy and planning.
  • Effectively reach, engage and connect with customers in collaboration with sales.
  • Work closely with Content Strategy, Content Development, Sales Experience, Analytics and Social to ensure alignment in customer communications.
• Forecast impact, set KPIs and measure campaign performance by working closely with analytics.
• Deliver insightful campaign reports to key stakeholders and make recommendations for optimizations and improvements.
• Effectively communicate and recommend innovative and relevant ideas/plans to business partners and gain alignment.
• Partner with external agencies as needed for digital programs.
• Play a thought-leader role by sharing knowledge and best practices.
• Support the continuous improvement of campaign processes, delivery, & measurement

What we’re looking for in you:

• Bachelor’s degree required, ideally in Marketing. MBA preferred.
• 6-8 years of relevant global digital marketing experience required. Experience in digital marketing in healthcare, particularly targeting HCPs and Patients, is preferred.
• Candidate must have strong CRM and digital marketing acumen and a proven track record of developing successful digital campaigns.
• Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud) is strongly desired.
• Understanding of email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management is required.
• Ability to work effectively in a regionally diverse team is required.
• Travel up to 20% depending on requirements. Candidate should be comfortable with travel and overtime as commitment requires.

Quality System Requirements

In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures. For those individuals that supervise others, the following statements are applicable:

• Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
• Establishes and promotes a work environment that supports the Quality Policy and Quality System.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.