Boston Scientific Digital Experience Group Marketing Manager 

United States, Massachusetts, Marlborough 

785656700

Your responsibilities will include:

• Work with commercial leadership to define, develop and execute, the optimal global digital marketing and communications experience(s) for our customers that drives successful results.
• Define the vision and strategy to be a proactive, strategic partner that demonstrates value for the commercial organization.
• Serve as a liaison between marketing & strategy and our sales experience team, in ensuring the best possible digital experience for our physicians and patients.
• Provide the strategy and priorities for the digital experience team on an annual basis as well as determine key quarterly priorities and initiatives to support.
• Communicate the digital experience strategy, priorities and KPIs to stakeholders and partners regularly including Product Management and Sales Leadership.
• Establish the channel strategy for the digital experience including platforms such as web, email, social, paid media and MarTech.
• Build a trusted relationship with stakeholders at all levels and in all regions and consistently gather feedback on digital experiences to accelerate, develop or improve.
• Use performance data to identify opportunities where digital can make a positive impact on physician and patient interest and demand.
• Develop roadmap and business case for digital tools to support the digital experience such as marketing automation, personalization engines, modular content, customer data platforms and more.

Required qualifications

• Undergraduate degree required, with Business Administration, Marketing, IT, Sales and/or Project Management Experience.
• 7+ years’ experience in a high-performance, digital role within a global-matrixed organization.
• Strategic skills and process experience.
• A strong understanding of the digital environment, including digital strategy, planning, execution, analysis, optimization, and technology.
• Strong influencing skills at all levels with proven success.
• Ability to build internal and external relationships at all levels of the organization.
• Excellent communication skills.

Preferred qualifications

• MBA Preferred
• Experience in healthcare, life sciences, medical device, or pharmaceutical industry.
• Agency experience preferred; Downstream marketing experience preferred
• Ability to work and thrive in a cross functional matrixed Division with various key stakeholders
• Business analytics and project management skills
• Willing to travel 20%

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.