About the role:
This is a hybrid role based in Marlborough, MA with the expectation that this individual will be onsite at least three days per week.
Your responsibilities will include:
- Collect customer and cross functional insights as relevant, including customer insights (VOC/MR), Competitive landscape, Reimbursement landscape, Commercial/franchise objectives
- Partner with internal teams to develop VAT insights via the Value Analysis Leadership Forum Establish global economic customer advisory capability
- Ensure insights are incorporated into product-level economic value activities
- Work with the market research team to test product value messaging and value propositions with global customers and adapt as needed based on this input
- Create portfolio framework for assessing economic value and environmental sustainability early stage in exploratory and work with the exploratory and portfolio teams
- Partner with FLTs to support long-term strategy work and prioritize future areas for investment
- Serve as the subject matter expert for Value Proposition, guiding the teams through workshop development of a clinical and economic value proposition that will resonate with customers
- Create initial unmet need/ early value prop for all active exploratory programs and all TDP and PDP programs
- Partner with market research team for ongoing validation of value prop
- Work collaboratively with a cross functional team to determine evolutionary vs revolutionary product category and skimming, premium, uplift, benchmark, penetration pricing strategy
- Work with the regions to establish Global pricing floors
- Develop an early read on ASP and target COGS based on elevate targets for financial model assumptions in TDP phase
- Validate market and financial model assumptions
- Conduct pricing market research, including willingness to pay and buying process assessment
- Develop and vet economic value drivers for each product
- Create a design brief outlining the economic value story for the DMC team to integrate into marketing collateral
Required qualifications:
- Bachelor’s degree required (Business, Engineering, Science, Healthcare/Biomedical or similar focus)
- Minimum 5 years successful related business/marketing work experience
- Working knowledge of clinical and financial data relevant to healthcare systems
- Track record of developing a strategic understanding of new/emerging target customer segments and building a marketing plan designed to achieve business objectives with those customers
- Excellent communication and interpersonal skills
- Demonstrated success leading in a matrix organization
- Demonstrated success managing complex projects
Preferred qualifications:
- Advanced education, such as MHA or MBA, preferred
- Healthcare provider administration, healthcare consulting or related healthcare marketing experience
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.