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Netflix Senior Research Analyst Consumer Insights United States, California 434804171
23.06.2024
In this role, you will leverage your:
- Strategic Thinking:
- Familiarity in Consumer Research: Using your knowledge of qualitative and quantitative research methods, you will decipher and translate research questions and lead sampling strategies in the consumer research context.
- Sampling & Analytical Skills: To effectively plan and execute research sampling across a global research team, managing multiple & diverse work streams at one time.
- Project Management Skills: Develop and lead end-to-end workflows for sampling and messaging members for research purposes. This includes leading recurring meetings with Program Managers, initiating kick-off meetings with Researchers, and proactively managing a project pipeline.
- Global First Mentality: Take a regionally minded approach to designing best-fit tools and methodologies to deliver impactful insights (vs replicating or modifying a US-centric approach).
About you:
- Experience with messaging data & knowledge of response rates and bias in consumer research.
- Research familiarity working with qualitative and quantitative methods, trend data, cross-sectional data, and integrating data across different sources to achieve the research objective.
- Strong track record of partnering with stakeholders to translate complex business problems into reliable analytic solutions.
- Strong quantitative reasoning and analytical skills with programming knowledge & experience using survey software (eg. Decipher/Focus Vision, Qualtrics, etc).
- Advanced ability to leverage SQL (5+ years) to extract and combine disparate data sources is required.
- Familiarity with Tableau, R, Python, SAS, STATA, or similar programming languages is a plus.
- Experience planning, developing, and maintaining research, data, and related databases and systems.
- Strong written and verbal communication skills and excellent organizational skills.
- Strong multitasking capabilities and the ability to work successfully in an environment of tight timeframes and constant change.
- Familiar with statistical methodologies such as randomized sampling, power analysis & hypothesis testing. Familiar with the benefits and limitations of research practices.
- Bachelor's degree or relevant experience.
Key Focus Areas:
- Lead research sampling execution across the Consumer Insights team with an understanding of both Quantitative and Qualitative consumer research methods.
- Define data requirements, gather and validates information, applies judgment and statistical tests to support the execution of consumer research.
- Plans, executes, interprets and evaluate original research projects involving complex experimental designs in the field of behavioral and social sciences.
- Combining disparate data sets using SQL, to assist in the day-to-day operations of the Consumer Insights team at Netflix.
- Leverage analytic thinking & experience working with big data to target, curate, and stratify samples for research projects.
- Partner with Researchers, Research Program Managers, Data Scientists, and Engineers to develop best practices in research recruitment strategy & allocation.
- Partner with researchers to contextualize and present data in compelling graphics for stakeholders and decision-makers.
- Leverage Member sample health monitoring tools to advise on sampling trends and best practices in various countries to maximize response rates and preserve sample.
- Provide guidance on the feasibility of research considering various system constraints and data limitations.
- Support post-field analytics problems by providing custom data appends and enriching the analysis of our research.
- Pre-field behavioral data exploration to support the research hypothesis and core develop research objectives.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $130,000 - $470,000.
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