Adidas MARKETING MANAGER 

Indonesia, Jakarta Special Capital Region 

427492632

: adidas Brands

:BU Originals, Basketball &

Direct Reporting Line: Sr. Manager Storytelling / Director Storytelling

: USA

Los Angeles

Number of Personnel Managed: none

• Consult BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
• Plan the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel- planning strategy based on the consumer and marketing objectives.
• Create action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
• Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
• Research communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
• Coordinate global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
• Direct agencies towards creative concept that meets objectives and works across disciplines, and global markets.
• Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
• Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
• Ideate campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.