In this role you will be responsible for overseeing the creative development of materials from inception to completion. You will help the creative team to understand the relevant product features, art direction and messaging, target audience and event format. As a senior producer, you are the main point of contact for the Event Identity work which requires you to work cross-functionally across Apple to ensure deliverables are well defined, on strategy and identify additional scope requests. Responsibilities Include:- Initiating strategy, creative and cross-functional team kickoffs- Driving creative development against milestones and leading creative shares with stakeholders- Collaborating closely with Design, Interactive, Paid Media, Organic Social, Brand and Strategy to develop tune-in and communication plans- Sharing creative progress with production partners to ensure alignment and feasibility, including Print Production, Production Design, Motion Production and Video Production- Problem-solving for obstacles that create inefficiencies and recommend new ways of working- Supporting the managing producer during quarterly and project planning with forecasting for resources and scope