The Centralized Media team has a highly collaborative, team oriented environment that enables you to harness your expertise, creativity and analytical skills to make a tangible impact to the line of business you will be supporting. As a member of the paid media team, there are three core areas of focus for this position:
- Channel Planning
- Partnership Building
- Internal Educations
As a Senior Associate, Integrated Media Manager, on the Centralized Media team you will support and develop paid media campaigns that will position the line of business as a true challenger in the marketplace. Working hand in hand with internal and external media partners, you’ll have the opportunity to shape and execute game-changing strategies that will connect with audiences and drive business results.
Job Responsibilities:
- Partner with internal paid media and external media agencies to build media strategies that deliver business impact and measure and report on performance across media channels
- Ensure data driven marketing efforts are integrated into measurement plans for test and learn opportunities that deliver on marketing objectives and ladder into the broader enterprise learning agenda
- Support VP managing multiple agency and LOB contacts in the planning and execution of paid media activity
- Manage media budgets and internal tools to ensure operational controls and processes are compliant
Required qualifications, capabilities and skills:
- 5+ years of paid media experience at either a media agency or in-house media team
- Experienced in Financial services and/or highly regulated industry.
- History of working on high profile launches and stewarding the communication planning process and experience
- Strong relationship skills, highly collaborative; can build rapport and credibility, and can drive desired business outcomes
- Ability to translate technical concepts into presentations that can be understood by non-technical individuals
- Exceptional partnering skills required to navigate a large organization
Preferred qualifications, capabilities and skills:
- Strong interpersonal skills
- Solutions oriented: ability to problem solve and present data-driven solutions
- Being comfortable with ambiguity and developing and action plan base on available information
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition