JPMorgan Paid Media Analytics Senior Associate 

United States, Delaware, Wilmington 

705307938

As a Senior Analyst in the Paid Media Analytics team, you will have the opportunity to be the analytical and optimization expert, promoting improvements for campaign-performance across various paid marketing channels. We encourage you to be self-promoting and independent, as you will have the chance to establish and grow a platform that pushes our business forward. In this role, you will collaborate with campaign managers, media planners, data scientists, platform partners and line of business teams to assess, optimize and plan marketing performance. This will involve a balance of reporting, data analysis, data visualization, optimization, data projection and storytelling.

Job Responsibilities

• Conduct analytical assessment of campaign performance, isolating key drivers of success aligned to business goals
• Establish and track campaign performance KPIs, communicating findings to senior marketing partners to improve strategy
• Aggregate data across platforms and sources to assemble a complete campaign view
• Lead performance review calls with multiple stakeholders
• Forecast business KPIs and report progress against goals
• Partner with analytics and media teams to engineer test designs that measure the efficacy of our media execution
• Collaborate with media and execution teams by using data-driven learnings to advise on strategic media plans
• Define tracking, tagging and measurement requirements of campaigns & tests
• Lead the omni-channel transformation for the line of business to create journey across all channels (Paid Social, Paid Digital, Paid and Organic Search, Email, Owned)
• Work as a trusted advisor to stakeholders, including the Line of Business, media planning, media buying and audience management teams
• Develop relationships with internal and external stakeholders and earn their trust to challenge the status quo together by telling stories through data both visually and verbally

Required qualifications, capabilities and skills:

• 2+ years of experience in analytics
• Proven track record of problem-solving using data
• Proficiency in Excel
• Ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
• Self-starter with out-of-the box problem solving skills who can independently drive results
• Detail-oriented, multi-tasking individual who shows curiosity about the data they work with
• Comfort building and managing relationships with both analytics and business stakeholders
• Exceptional written and verbal communicator to multi-level audiences
• Bachelor’s Degree in a quantitative or marketing discipline

Preferred qualifications, capabilities and skills:

• 2+ years of experience in analytics, with a marketing focus preferred
• Media buying or media analytics or OmniChannel analytics experience preferred
• Tableau or Alteryx experience preferred
• Experience with best-in-class web analytic tools (Adobe Analytics, Google Analytics, etc.) a plus
• Experience with media buying platforms (Facebook, Pinterest, DV360, Trade Desk, etc.) a plus

***no relocation support and hybrid role required 3 days in office***