Wells Fargo Audience & Decisioning Strategy Sr Lead Marketing Consultant 

United States, New York, New York 

337882297

Organization Overview

• Audience Strategy:Communicate with prospects and customers in a relevant, consistent way across all interactions with the firm
• Next Best Message Capabilities : Develop the decision engine strategy to deliver the most relevant and profitable messaging, orchestrated across channels and explainable to the business
• Performance Optimization & Experimentation : Partner with LOBs to test new decisioning strategies that incrementally lift channel performance as well as enabling LOB creative and offer personalization testing for their audiences
• Marketing Data Roadmap : Build the target state marketing data ecosystem to fuel next best message decisioning and optimize along the full conversion funnel

This position will lead the firm’s decisioning strategy in theEmail channel, one of Wells Fargo’s major marketing and servicing channels reaching over 30M customers each month, as the decision engine gets integrated into the channel this year. This channel has tremendous upside opportunity from model-driven recommendations such as:

• Maximizing Email conversions while minimizing unsubscribes
• Enhancing the data model for fueling intelligent decision models
• Orchestrating customer journeys between Email and other channels based on contextual information about customers’ needs

You will be the driving force behind these initiatives and at the center of the cross-functional team of experts to bring innovative ideas to life:

• Partnering with LOB Marketing and Channel Strategy to identify decision engine opportunities
• Concepting and building new decision engine strategies and capabilities with Product & Tech
• Working with Data & Analytics to fuel the decision models with rich customer data predictors and then attribute and measure outcomes to inform future roadmap opportunities
• Influencing LOB leadership to rally behind bold new strategies that will directly improve their bottom lines

Required Qualifications

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications

• Demonstrated experience in Digital Marketing, Digital Channel/Platform Management (e.g. Display Advertising), Marketing Technology, Marketing Analytics, preferably 7+ years
• Direct experience managing marketing decision engine strategy; familiarity with Pega CDH as a decisioning architect preferred
• Experience in financial services, especially banking
• Preferred experience with Email channel performance marketing and/or Salesforce Marketing Cloud for Email
• Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketingoperations/execution,digital product, technology, data management, and data science/modeling
• Ability to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote steps
• Knowledge and understanding of concepts related to predictive modeling, AI, data science, analytics, simulation, and forecasting
• Experience in personalization and journeys in multi-channel environments (online, mobile, email, call centers, brick-and-mortar)
• Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders

Job Expectations

• Willingness to work on-site at stated location on the job opening.
• This role offers a hybrid work schedule.
• This position is not eligible for Visa sponsorship

Available Locations

• 800 S Jordan Creek Pkwy, West Des Moines, IA
• 550 S Tryon, Charlotte, NC
• 333 Market St, San Francisco or 1755 Grant, Concord, CA
• 2200 Concord Pike, Wilmington, DE
• 150 E 42nd, New York, NY
• 300 Highway 169 S, St Louis Park, MN or 600 S 4th St, Minneapolis, MN
• 2800 S Price Rd, Chandler, AZ
• 1445 Ross Ave, Dallas TX with ability to work at 250 E John Carpenter Frwy, Irving, TX towards 2025
• 114 N Beaumont St, St Louis, MO
• 5595 Trillium Blvd, Hoffman Estates, IL

California and Illinois are only open to internals within the organization.

New York City & San Francisco – Pay Range: $133,300 – $237,000 annually

Chicago & Wilmington – Pay Range: $122,200 – $217,200 annually

West Des Moines, Charlotte, Minneapolis, Chandler, Dallas, & St Louis – Pay Range: $111,100 - $197,500 annually

*Salary will vary based on work location.

**Actual salary is determined by location, experience, and qualifications of the job.

Pay Range

$111,100.00 - $237,100.00

8 Sep 2024

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.