SAP Sr Director Audience Strategy 

United States, Texas, Houston 

419749104

Position Overview

As Sr Director Audience Strategy you will support corporate marketing with defining and implementing audience strategy and framework. You will play a key role in championing audience data management practices and drive adoption while delivering on best-in-class targeting and audience management strategy. Your main responsibilities include

• You will work closely with internal marketing teams, agency teams, and vendors to design our approach to reach the right audiences.
• You will work cross-functionally to drive our audience strategy, backed with an understanding of audience planning, technical requirements, and a creative execution lens
• Demonstrate an intimate, and strategic, understanding of how customers and prospects interact with channels and technology, while championing across internal agency teams
• Assist in developing an overall audience framework for all campaigns, factoring in historical performance and opportunity areas for the business
• Develop a deep understanding of both observable customer behavior within the 1st party audience database and customer behavior of unknown audience targets Qualifications.
• Support media and omni channel teams by identifying and developing appropriate audiences for campaigns, aligning to the overall framework
• Partner with internal marketing teams to understand priority audiences for individual campaigns
• Translate Audience planning targets to media activation targets, including sizing, saturation, and budget allocation
• Determine use cases for internal audience models and test into activation
• Work with analytics and measurement teams to develop audience insights and uncover opportunistic audience segments
• Develop best practices and communicate audience capabilities to internal teams

Qualifications

• This role is designed to elevate strategy and innovation across the business – must be highly-collaborative, big idea-minded and relentlessly curious
• Proven track record in developing strategies to engage and grow audiences
• 6-8 years working in digital media and translating audience data sets and segmentation into targetable strategies
• Experience with multi-channel digital media campaign strategy and activation
• Experience working within DMPs, DSPs, and data onboarding tools
• Strong understanding of media targeting datasets and use cases.
• You must also be adept in using marketing analytics and have experience working with marketing automation tools
• Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations
• Experience building personas and buying committees.
• Deep understanding of contact data management.
• High sense of ownership, drive, agenda setting
• Proven success working across internal and external teams in a dynamic team environment
• Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
• You are adept at balancing long-term vision with short-term execution
• People Management and Collaboration: You are an experienced people manager with 7+ years of experience

We win with inclusion

Houston