Wells Fargo Marketing Audience Operations Lead Analytics Consultant 

United States, North Carolina, Charlotte 

573263862

About this role:

Marketing Audience OperationsEnterprise Marketing Servicesorganization.In this role you will partner with stakeholders and play a pivotal role as an analytical consultant for various marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, andproviding strategic consultation on marketing data to enablemarketing campaigns. Additionally, you will be responsible for developing and implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.

In this role, you will:

• Participate in strategic development efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment and personalize to achieve campaign strategies
• Coordinate and consult with Audience Operations Delivery team to ensure audience development is completed according to campaign strategies
• Partner closely with Channel Strategy and Governance to effectively translate strategy into execution, ensuring channel capabilities are effectively leveraged for optimized campaign design
• Manage the Audience Operations deliverable schedule and workflow calendar to ensure execution work is delivered on-time
• Maintains awareness of key Regulatory and Compliance campaign requirements to ensure applicable exclusions are included within campaign targeting strategies
• Able to build and deliver a campaign leveraging Audience Operations platforms for building and channel activation
• Consult and coach Marketing through the Operational & Workflow steps necessary to complete the marketing lifecycle, maintaining strong partnership with Channel Execution throughout and completing. Workflow (as defined in Procedures) where necessary
• Provide leadership on identification and development of new data-based solutions.
• Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership

Required Qualifications:

• 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience with marketing analytics or marketing campaign development
• Experience consulting on strategic plans and advising on development of execution strategies for marketing campaigns
• Adobe Audience Manager or Pega experience a plus
• Experience with large production data sets
• Proficiency in SQL, Python / R, and other programming languagespreferred
• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Strong analytical skills, with experience using data and insights to inform marketing decisions)
• Experience with Retail Services and Personal Lines and Loans data.
• Experience sourcing data from across disparate systems and environments to create unified reporting views.
• Ability to transform complex data and analyses into easily digestible and visually accessible dashboards and reports.
• Ability to prioritize work, meet deadlines, and achieve goals in a dynamic and complex environment.
• Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important.
• Strong analytical and technical skills with high attention to detail and accuracy
• Excellent verbal, written, and interpersonal communication skills.

Job Expectations:

• This position is not eligible for Visa sponsorship
• This position will requireonsite presenceat one of the locations listed below in a hybrid work schedule
• Relocation assistance is not available for this position

21 Aug 2024

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.