About this role:
In this role you will partner with stakeholders and play a pivotal role as an analytical consultant for various marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, and developing a learning agenda for continuous refinement of our marketing campaigns. Additionally, you will be responsible for developing and implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.
In this role, you will:
- Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
- Evaluate key marketing levers for future optimization
- Develop a learning agenda for the continuous refinement and optimization of marketing campaigns
- Support the monthly forecasting process, estimating future performance based on historical data
- Ensure adherence to compliance and legal regulations and policies on all projects managed
- Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership
Required Qualifications:
- 4+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
- Expertise in statistical testing and forecasting
- Experience with large production data sets
- Proficiency in SQL, Python / R, and other programming languages
- Hands-on experience of Extract, Transform and Load (ETL) and data warehousing for purposes of integrating different data sources
- Experience with marketing analytics
- Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Strong analytical skills, with experience using data and insights to inform marketing decisions
- An advanced quantitative degree strongly preferred
Job Expectations:
- This position is not eligible for Visa sponsorship
- This position will requireonsite presenceat one of the locations listed below in a hybrid work schedule
- Relocation assistance is not available for this position
Work Location:
- 301 S Tryon St - Charlotte, NC 28282
19 Aug 2024
Wells Fargo Recruitment and Hiring Requirements:
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.