Boston Scientific Senior Content Experience Manager- Urology 

United States, Minnesota, Minnetonka 

320028196

US-MN-Minnetonka; US-MA-Marlborough; US-MN-Arden Hills; US-MN-Maple Grove

Key Responsibilities

• Identify key points of differentiation, reasons to believe and benefits-driven messaging themes through partnership with omnichannel and product marketing.
• Lead cross-functional collaboration to establish consensus on program content strategy, target audience communication journey and measurable content goals.
• Create segmented and personalized content marketing plans aligned with the audience journey and relevant insights.
• Collaborate with agency partners to craft message maps, define brand strategies and create compelling content.
• Develop proposed budgets for content creation in partnership with the Product Manager and/or Omnichannel Manager and Digital Experience teams that captures core asset and channel content requirements.
• Partner with members across the CE&A team including content managers, content specialists, in-house creative services, channel partners and event marketing as well as cross-functional (legal, regulatory, clinical, etc.) and external agency partners.
• Understand and operate within Boston Scientific brand guidelines.
• Ensures materials are compliant with standard operating procedures related to regulatory, clinical, and legal approval.
• Manages content submission, review, and approval process for assigned activities.
• Generate ideas collaboratively with key team members to recommend foundational content assets that serve as the center of an omnichannel system that deliver the right message to the right person at the right time in the right channel.

Required Qualifications

• Bachelor’s degree in English, Communications, Marketing, or another relevant field
• 5-7 years of content strategy experience, preferably in an agency, medical device, pharmaceutical or other regulated healthcare environment
• Ability to think strategically, while also managing the details, deadlines and budgets.
• Proven experience in developing measurable content planning and executing content marketing programs aligned with customer journeys.

Desired Qualifications

• Independent, self-starter capable of effectively managing time and projects to meet deliverable dates.
• Experience in crafting compelling stories intended to drive engagement by physicians, consumers, or patients.
• Experience working within a global organization.
• Ability to manage multiple stakeholders, programs and adapt to changing priorities.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.