Boston Scientific Digital Marketing Specialist II 

United States, Minnesota 

309448334

Your Responsibilities Will Include:

• Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels and activities to provide segmentation and personalization to the marketing plans.

• Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey.

• Partner with external agencies as needed for digital marketing programs.

• Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media, and email marketing, are executed on time and on budget to high quality standards.

• Audit existing campaigns, analyze keywords, ad copy, bid strategy, and elements to identify new opportunities to improve performance and KPIs.

• Partner with analytics teams to show the value of programs and provide a regular cadence of reports.

• Collaborate with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals.

• Partner with the Digital Marketing Manager to develop and execute the testing strategy for all media campaigns.

• Build cross-functional relationships with digital marketing, analytics, UX/Design, MarTech, IT, and others as needed.

• Collaborate with other divisions across Boston Scientific to communicate performance and identify testing opportunities on an ongoing basis.

• Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, 3rd party research, competitive analysis, digital trends and past campaign data.

Required Qualifications:

• Bachelor’s degree required, marketing or similar field preferred.

• 3+ years of overall marketing, communications and/or digital experience in a B2C or B2B environment

• Experience in digital media types, platforms, targeting, and how they relate to campaign objectives (i.e., awareness, engagement, lead generation, conversion).

• Experience in SEO/SEM, programmatic display advertising, social media, email marketing, website strategy and development.

• Direct experience in self-service platforms including Google Ads/Campaign Manager 360, Google Analytics/ GA4, LinkedIn Ads.

• Proven understanding of pixel tagging and analytics.

• Ability to manage multiple programs at once and effectively prioritize work.

• Basic skills in Outlook, MS Teams, Excel & PowerPoint.

Preferred Qualifications:

• Experience in the medical device, healthcare, or pharma industry.

• Experience with emerging technologies including generative AI.

• Strong interpersonal communication skills, written and presentation skills.

• Self-starter – ability to take on new, less-defined tasks.

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.