Boston Scientific Digital Marketing Specialist 

Australia, New South Wales, Sydney 

650134270

Julia Kathryn Neyland
Aislinn Roche

ABOUT THE ROLE

The Digital Marketing Specialist will support the execution of digital marketing and campaign strategies that align with strategic business goals, setting measurable objectives, and using KPIs to track progress. They support content creation, including email, web and social media ensuring consistent branding and audience engagement.

support the Digital Marketing Manager and Marketing teams in executing digital marketing strategies and campaigns across various platforms including email, social media, web and PPC campaigns.

Stakeholder Collaboration:

• Partner with primary stakeholders in Commercial Excellence, Digital Producers, Marketing and QARA
• Secondary stakeholders: IT, Sales, Customer Care, DICE and Corporate Accounts to ensure the successful implementation of strategic digital marketing campaigns
• Engage with local, regional, and global key stakeholders to ensure digital marketing initiatives are aligned with business needs at all levels
• Leverages regional and global best practices and capabilities.

monitor campaign performance, analyse data, and assist in preparing reports with actionable insights to improve future campaigns.

Agile Project Management:

• Utilise agile project management techniques to identify, communicate, and implement user requirements
• Facilitate regular sprint planning, review, and retrospective meetings to ensure continuous improvement and alignment with business needs
• Track and communicate project progress, ensuring transparency and stakeholder engagement throughout the project lifecycle
• Marketing Cloud and QSM: project manage the divisional email campaigns with Marketing and the Digital Producers

assist in scheduling, posting, and monitoring content for corporate across social media platforms, while helping to engage with the online community to build brand presence

In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures, including compliance to data privacy and security standards.

KEY COMPETENCIES REQUIRED FOR SUCCESS

Responds resourcefully, flexibly and positively when faced with new challenges and demands. Demonstrates resilience and able to work under pressure with a number of competing deadlines.

Pursues all assignments and projects until completion. Follows through on assignments to ensure successful completion.

Essential

• Degree qualified in Marketing, Communications, Business, or a related field, or equivalent experience in digital marketing.
• Understanding of Digital Marketing Tools: basic knowledge of digital marketing platforms such as Google Analytics, META Ads, Google Ads, email marketing tools, and content management systems.
• Content Creation: strong communication skills and a flair for creative content writing
• Analytical Skills: ability to analyse data, identify trends, and contribute insights to optimise digital marketing efforts.
• Organisational Skills: ability to manage multiple tasks efficiently, prioritise workload, and meet deadlines.
• Attention to Detail: keen eye for detail and a commitment to excellence in all aspects of work.

Desired:

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Advertising
• Google Analytics (GA4)
• Salesforce
• Change management
• Agile Project management methodology