Boston Scientific Senior Digital Marketing Business Analyst CRM 

United States, Minnesota 

306574670

Your responsibilities will include:

• Serve as the business-facing subject matter expert for Salesforce and CRM capabilities.
• Lead the end-to-end solutioning of Salesforce-based marketing technologies, from ideation through delivery and optimization.
• Collaborate with technical leads to strategize Urology-specific CRM roadmaps aligned with business goals, including capability evolution.

• Facilitate workshops to gather and document functional, technical, and data requirements.
• Provide experience and expertise to guide collaborators to define a future state solution.
• Translate business needs into actionable user stories with clear acceptance criteria for agile development teams.
• Attend technical backlog grooming and represent business leads during user acceptance testing (UAT).

• Oversee marketing solution design and configuration, ensuring optimal use of platform features and data flows.
• Partner with analytics teams to ensure analytic requirements are documented and woven into build planning.
• Support multi-touch attribution capabilities and leverage standard Salesforce capabilities.
• Ensure solutions adhere to data governance, HIPAA, and consent management standards.
• Maintain documentation for operational processes, workflows, and training/change management materials.
• Support audit readiness and data integrity across systems.

Required qualifications:

• Bachelor’s degree or equivalent
• A minimum of 5 years of experience in digital marketing, CRM strategy, or business analysis roles.
• Proven success in Salesforce implementations and marketing automation strategy.
• Strong understanding of omnichannel marketing, leading lifecycle management and customer segmentation.
• Excellent communication, stakeholder management, and problem-solving skills.

Preferred qualifications:

• Salesforce certification
• Confidence in managing and communication CRM set-up and capabilities.
• Familiarity with healthcare marketing or regulated industries.
• Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment.

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.