Boston Scientific Senior Digital Marketing Business Analyst 

United States, Minnesota 

55347153

About the role:

You will lead the design, implementation, and optimization of digital marketing solutions, collaborating with cross-functional teams to define requirements, manage roadmaps, and deliver scalable capabilities that support business growth and compliance.

Your responsibilities will include:

• Strategic Leadership & Solution Ownership
• Collaborate with key stakeholders and solution the end-to-end experience of digital marketing technical solutions, from ideation through delivery and ongoing optimization.
• Develop and maintain strategic roadmaps aligned with business goals, including capability evolution and integration plans.
• Serve as the primary liaison between business stakeholders, IT, and external partners to ensure alignment and transparency.
• Partner with technical leads and business stakeholders to translate business need into marketing capabilities.
• Business Analysis & Requirements Management
• Facilitate workshops to gather and document functional, technical, and data requirements.
• Provide experience and expertise to guide collaborators to define a future state solution
• Translate business needs into actionable user stories with clear acceptance criteria for agile development teams.
• Attend technical backlog grooming and represent business leads in solutioning.
• Platform Expertise & Execution
• Act as a subject matter expert for Salesforce (Sales Cloud, Marketing Cloud) and related marketing automation tools.
• Oversee solution design and configuration, ensuring optimal use of platform features and data flows.
• Partner with analytics teams to ensure analytic requirements are documented and woven into build planning.
• Governance & Compliance
• Ensure solutions adhere to data governance, HIPAA, and consent management standards.
• Maintain documentation for operational processes, workflows, and training materials.
• Support audit readiness and data integrity across systems.

Required qualifications:

• Bachelor’s degree.
• A minimum of 5 years of experience in digital marketing, business analysis, or solution ownership roles.
• Proven success in Salesforce implementations and marketing automation strategy. Ideally has achieved at least one Salesforce certification.
• Strong understanding of omnichannel marketing, lead lifecycle management, and customer segmentation.
• Excellent communication, stakeholder management, and problem-solving skills.

Preferred qualifications:

• Familiarity with healthcare marketing or regulated industries.
• Experience with Salesforce reporting.
• Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment.

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.