Cisco Director Influencer Relations 

United States, Georgia, Atlanta 

213742693

Reporting to the VP of Digital Communications, the Director of Influencer Relations will be responsible for managing the day-to-day strategy and execution of influencer and social ambassador campaigns and content. This role requires a strategic thinker with a deep understanding of social media platforms, content creation, influencer relations, and reputation management. The ideal candidate will have a proven track record of creative storytelling, driving engagement, increasing brand awareness, and delivering measurable results through influencer and social ambassador collaborations.

1. Strategy Development and Execution:

• Develop and implement a comprehensive influencer relations and social ambassador strategy in partnership with critical business partners (e.g. AR, Digital Communications, PR, Marketing, etc.)

• Collaborate with internal teams, external agencies, influencers, and employee ambassadors to produce creative, social first campaigns optimized for audience engagement and impact.
• Ensure consistent storytelling in brand voice, messaging, and visual identity across all channels.

• Identify, vet, and build relationships with influencers and social ambassadors to elevate brand messaging and content with key target audiences.
• Develop and manage innovative opportunities for influencer integrations and social campaigns, including sponsorships, paid media, and executive enablement to drive audience engagement.

• Partner with Cisco Marketing to support and expand the impact of Cisco’s major sports sponsorships across Global Comms.
• Drive new creative social/digital first content initiatives that combine influencer platforms, executive thought leadership and sponsorships to expand storytelling opportunities.

• Track, analyze, and report on key performance metrics to measure the effectiveness of social content and influencer campaigns.
• Use data-driven insights to optimize strategies and improve ROI.
• Provide regular updates to senior leadership on influencer relations and social advocacy impact and performance.
• Identify core trends in which Cisco can engage and develop global Influencer briefing inspiration for markets.

• Lead and mentor a team of social advocacy and influencer relations professionals.
• Collaborate with cross-functional teams, including PR, AR, and marketing to develop compelling initiatives.
• Stay up to date with industry trends, best practices, and emerging technology to continuously innovate and improve storytelling strategies and audience engagement.

• Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree preferred.
• 10+ years of experience in social media management, influencer marketing, or related roles.
• Proven track record of developing and executing successful social media and influencer marketing strategies.
• Strong understanding of social media platforms, analytics tools, and emerging trends.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Demonstrated ability to lead a high performing team and to partner well with others
• Excellent communicator, creative problem solver, risk-taker, innovative thinker, consensus builder (as needed), motivator, assertive leader
• A history of building highly collaborative relationships across the business, with a focus on creating a shared, results-driven mission with internal and external stakeholders.

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).