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Armis Senior Manager Customer Marketing United States, New York, New York 202034389
24.08.2024
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Manage Responsibilities:
Manage Responsibilities:
- Drive Value Realization: Enhance platform stickiness through effective implementation, adoption, and usage of Armis Centrix TM . Showcase the effectiveness of utilizing existing, new, and improved capabilities, reinforcing the value of our platform.Revenue Growth Support: Develop and execute cross-sell and up-sell campaigns to market our global customer base, promoting the broader Armis range of products and billable services.
- Team Leadership: Expand the Customer Marketing function by collaborating with Customer Success and Sales to deliver the most effective marketing communication programs to our customers. Motivate, manage, and nurture a team of two direct reports, ensuring optimal performance aligned with our shared revenue goals and objectives.
- Strategic Planning: Develop channel and customer-specific marketing plans that showcase our product portfolio. Work closely with the Director of CX, Digital Experience in Customer Success, and related account executives to deliver a harmonized and coordinated communication approach.
- Campaign Management: Rapidly deploy a continuous series of “always-on” cross-sell and upsell campaigns targeting our existing customer base.
- Digital Program Development: Create scalable, customer-driven digital programs.
- Budget Management: Manage and track the Customer Marketing budget, ensuring accurate recording and appropriate use towards the strategic growth plan and pipeline targets.
- Market Insights: Proactively bring market trends and ideas to the business to help identify and qualify new leads and opportunities.
- 6+ years of Customer Marketing experience
- Passionate about building connections with internal and external stakeholders
- Bachelor’s degree in marketing or equivalent business discipline
- Experience managing a team
- Desired experience in cybersecurity, SaaS or Technology, with a solid understanding of B2B marketing
- Customer centric mindset and customer focused on delivering engaging customer communications
- Revenue focused and passionate about cross-sell and upsell motions to drive engagement and grow revenue
- Proven track record of successfully developing and executing customer marketing resources, campaigns, and initiatives
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