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CheckPoint Vice President Global Marketing Demand Generation United States 195637045
09.03.2025
Key Responsibilities
- Lead growth and demand generation efforts, focusing on a global scale, managing teams across multiple time zones.
- Own the lead-to-opportunity workflow, applying a data-driven approach to maximize pipeline development and conversion rates.
- Build strong relationships and collaborate effectively with marketing counterparts, SDRs, sales, and partner leadership teams.
- Develop and execute cross-functional integrated campaigns across various marketing channels to build a marketing-generated pipeline.
- Manage budgets effectively, ensuring a high return on investment and efficient cost per opportunity.
- Own the strategic roadmap for prospecting data, systems, and planning, aligning with the organization's growth objectives.
- Lead pipeline generation processes across marketing, sales development, partner teams, and sales organizations.
- Drive cross-functional go-to-market (GTM) initiatives, ensuring alignment between Sales, Marketing, Channels, and Finance teams.
- Identify opportunities for improvement and recommend new investments in data, tools, and programs to accelerate pipeline growth.
- Develop and implement integrated GTM plays, utilizing data-driven insights to align teams and enhance decision-making.
- Standardize reporting, dashboards, and analysis to provide valuable insights into pipeline health and performance.
- Promote the adoption of sales tools and best practices to increase efficiency and productivity.
- Contribute to defining Ideal Customer Profiles (ICPs) in collaboration with Business Intelligence, Product, and GTM teams.
- Influence stakeholders and drive alignment within and outside of the company.
- Maintain transparent communication, adopting a “roll-up-your-sleeves” approach to problem-solving and execution.
- Demonstrate leadership through strategic thinking, innovation, and taking full ownership of growth initiatives.
Qualifications
- 15+ years of relevant experience in growth, demand generation, SaaS customer journey, pipeline management, sales operations, or revenue operations.
- Proven track record of success in scaling growth initiatives, particularly in fast-moving and global organizations, preferably in the cyber security space
- Strong strategic vision and experience collaborating with GTM executives and teams.
- Highly analytical mindset with a data-driven approach to problem-solving and decision-making.
- Demonstrated ability to lead and prioritize initiatives that drive growth.
- Proficiency in GTM tech stack tools such as Salesforce, Anaplan, Clari, Marketo, 6Sense, and ZoomInfo.
- Expertise in optimizing processes and systems for scalability and efficiency.
- Excellent written and verbal communication skills to collaborate effectively with diverse teams.
- Knowledge of hardware, software, and subscription business models is a plus.
- Must be eligible to work in the US without sponsorship from an employer, now or in the future.
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