Ebay Sr. Product Marketing Manager 

Canada, Ontario, Toronto 

191711823

What you will accomplish:

• You oversee the product value proposition narrative and the market entry approach for eBay Live. Your role includes crafting messaging that promotes a positive shopping experience for buyers and success for sellers.

• You will take a comprehensive approach to go-to-market, ensuring customers get relevant and meaningful communications at the right time and place. These will include in-product, marketing, PR, market communities, sales, client support, and partner messaging.

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.

• Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.

• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.

• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.

• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendations.

• Define important measures for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What you will bring:

• 6+ years of experience in product marketing with at least 3 years leading company wide initiatives

• Strong track record of developing product and go-to-market strategies at ecommerce companies, with a consumer attitude.

• Preferred experience in live shopping

• Proven ability to drive innovation, implement projects with excellence

• Success working collaboratively with cross-functional teams and excellent communication skills

• Strong data analysis skills and experience with customer research techniques