Ebay Sr Product Marketing Manager 

Canada, Ontario, Toronto 

786508625

• You are responsible for the product value proposition narrative and go-to-market strategy for Seller Experiences and ensuring business success of these sellers on eBay’s ecommerce platform.

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentation and opportunity sizing.

• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.

• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.

• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.

• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.

• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What you will bring:

• 6+ years of experience in product marketing, with at least 3 years leading company wide initiatives.

• Strong track record of developing product and go to market strategies at e-commerce companies, with experience in seller acquisition and a consumer mindset preferred.

• Proven ability to drive innovation, and execute projects with excellence

• Success working collaboratively with cross-functional teams and excellent communication skills

• Strong data analysis skills and experience with customer research techniques