Ebay Sr. Product Marketing Manager- Shipping 

Canada, Ontario, Toronto 

77260884

What you will accomplish:

• Responsible for the product value proposition narrative, messaging, and go-to-market strategy for the shipping experience on eBay for both buyers and sellers, ensuring customer success on the platform.

• You will approach go-to-market in a holistic manner to ensure customers receive relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.

• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.

• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.

• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.

• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Improve the value proposition by using the voice of the customer to optimize product marketing messaging and to provide advise on product recommendations.

• Establish success metrics, and monitor progress towards objectives for product launches and the growth of existing products or services in the market.

• 8+ years of experience in product marketing, with at least 3 years leading company wide initiatives. Strong track record of developing product and go to market strategies at ecommerce companies or within seller-focused organizations at e-commerce companies

• Demonstrated history of encouraging creativity, delivering projects with outstanding quality

• Success working collaboratively with cross-functional teams and excellent communication skills

• Strong data analysis skills and experience with customer research techniques