Ebay Head Collectibles Marketing US 

United States, California, San Francisco 

1868352

What will you accomplish:

• Set and implement, with support from the Collectibles and eBay Live marketing leads, the Collectibles full-funnel strategy, crafting initiatives to achieve business objectives, caring for a complex set of audiences and messages and ensuring continuity of experience end-to-end (paid media through CRM/onsite)

• Lead all aspects of the development and execution of integrated marketing campaigns across multiple channels, ensuring cohesive branding and messaging.

• Develop and implement a cohesive strategy for eBay's collectibles portfolio, balancing unique value propositions and eBay brand and business goals.

• Collaborate with cross-functional teams, including product, design, research, and communications, to deliver a seamless and engaging customer journey.

• Analyze market trends and consumer insights to advise strategic decisions and optimize marketing efforts.

• Cultivate relationships with key industry influencers and partners to expand eBay's reach and build brand loyalty.

• Manage the marketing budget, ensuring all activities deliver a strong return on investment.

What will you bring:

• Excellent/expert knowledge with at least 10+ years of direct experience in brand marketing, particularly in the collectibles industry or a related field.

• Ability to inspire and guide cross-organizational teams on complex projects that deliver significant business impact with minimal oversight.

• Comprehensive understanding of quantitative and qualitative drivers of the category, with the ability to identify alternative solutions to business roadblocks.

• Proven track record of developing and implementing successful brand strategies in a competitive market.

• Strong leadership skills with experience managing cross-functional teams.

• Exceptional communication and collaboration skills, with the ability to influence partners at all levels.

• Passion for collectibles and a deep understanding of the market dynamics.

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

$148,400 - $222,750

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