Intuit Staff Marketing Manager CRO & WebOps 

Canada, Ontario, Toronto 

138839876

As the
Staff Marketing Manager, Conversion Rate Optimization, you'll be responsible for converting top of funnel traffic into paying customers by creating best-in-class digital experiences. You will own the web strategy, analyze the user journey to develop rich insights, and develop a comprehensive experimentation roadmap to optimize our conversion funnels.

Please note that this role will be on a hybrid work model of 3x per week in the Toronto office.

• Define and communicate a strategic roadmap for the international Mailchimp website that aligns with business objectives, brand positioning, and customer lifecycle
• Develop and prioritize the experimentation roadmap, ensuring it aligns with GTM strategy and customers’ needs. Constantly evaluate and refine the roadmap based on changing business priorities, customer feedback, data-backed insights, and market trends.
• Develop and oversee an intake and prioritization process for regional teams to request web content pages, ensuring alignment with business goals and efficient resource allocation.
• Use A/B testing to continually enhance the web acquisition funnel, striking a balance between bold transformative initiatives and incremental improvements
• Develop strategies to convert customers on a freemium plan to a paid plan by deploying funnel optimization and personalization across owned marketing channels
• Extensive use of web analytics (e.g. pathing & fallout analysis, data mining, feedback/surveys, etc.) to understand user behavior and identify actionable insights
• Collaborate with and influence cross-functional teams, including engineers, designers, data scientists, and product marketing to create a cohesive and impactful web experience that supports business strategies and goals.
• Define and monitor key performance indicators (KPIs) related to conversion rates, user engagement, and other relevant metrics to measure success and identify opportunity within the conversion funnel.
• Serve as a growth and conversion rate optimization expert within the company, leading the charge in integrating AI-driven technologies for personalized user experiences.

• 8+ years of experience in conversion rate optimization - proven track record of optimizing conversion funnels with data-backed insights
• 6+ years of experience developing website strategy - defining website goals and priorities, identifying opportunities, and managing complex programs to achieve business goals
• 6+ years of experience analyzing web analytics data to understand performance, identify insights, and extract learning outcomes from experiments
• Hands-on experience with self-serve analytics (Adobe Analytics, Google Analytics, Fullstory) and experimentation tools (Optimizely, Adobe Target)
• Creative problem solver with a passion for creating out-of-the-box solutions
• Strong communicator with the ability to influence senior leaders and cross-functional teams
• Ability to work in ambiguity, quickly pivoting on hypotheses and prioritizing the most impactful initiatives
• Ability to thrive on change in a rapidly changing business and fast-paced work environment
• Ability to be a self-starter, pushing initiatives from an idea to execution
• B2B marketing experience is strongly preferred