Intuit Staff Marketing Manager Paid Search GBSG 

Canada, Ontario, Toronto 

972403866

This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term

This is a hybrid position based in Toronto but one may work cross-functionally with partners located across many of our global sites, including the US, UK, Australia, and more. The role would be suited to someone with an agency background with a track record of managing campaigns in the market and being able to articulate performance to senior leaders and stakeholders.

• Take a leadership role in the planning, strategizing, managing, and executing QuickBooks LATAM and Mailchimp Canada + LATAM SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding and invoice management across all LoBs
• Mentor team members to achieve targeted performance KPIs (CAC, conversions) including optimizations and campaign troubleshooting
• Manage relationship with the agency, platform partners (Google, Microsoft), and others to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancement
• Partner closely with internal cross-functional teams - SEO, Analytics, Product, Finance, Engineering to drive best practices, identify testing opportunities and develop roadmaps
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality

• 7+ years of professional non-internship marketing experience
• Experience building, executing and scaling large-budget, multiple LoB paid search programs
• SEM/PLA bid management platform experience required
• Experience with keyword analysis, common keyword research tools
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience leading go-to-market for B2B software with be a plus
• 6+ years’ experience using Paid Search management tools like: Google Ads Editor, Microsoft
• Ads Editor, Search Ads 360 (DoubleClick Search)
• Experience communicating results to senior leadership
• Agency and client experience preferred