Being the cybersecurity partner of choice, protecting our digital way of life.
Your Impact
- Own the overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, with a key focus on how services can drive product pull-through
- Lead positioning for Unit 42 to establish a bold, differentiated point of view across all service categories
- Deliver world-class thought leadership (e.g. threat reports, adversary attribution, and ongoing threat/attack campaign reporting) that elevate Unit 42, Cortex, and Palo Alto Networks overall brand in security operations
- Work closely with direct reports to develop marketing plans and evaluate key marketing initiatives as well as tentpole programs to achieve growth targets
- Establish clear and consistent marketing performance metrics - Communicate metrics across company leadership
- Recognize new market opportunities and influence go-to-market priorities
- Ensure each business is positioned in a way that resonates with customers and our messaging reflects the value we bring in terms that our customers understand
- Understand our buyer personas and collaborate with sales leadership to amplify the Unit 42 value props and sales plays within the company
Your Experience
- 15+ years of experience in enterprise marketing, including previous product marketing leadership experience
- Demonstrated track record that proves deep knowledge of cybersecurity services and threat research
- Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences
- Strong analytical, leadership, and partnering skills - The ideal candidate possesses a blend of marketing, business and technical savvy - a big-picture vision, and the drive to make that vision a reality in an emerging or established market
- Experience of the full product lifecycle management from business planning to launch to program management and measurement
- Be a good storyteller - Our marketing leaders need to be our best story-tellers and inspire the rest of the company to tell the right stories
- Demonstrated ability to influence up, down and across functionally to peers and the ability to collaborate among multiple groups
- An MBA is highly preferred or equivalent military experience required
Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $252000 - $346500/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .
All your information will be kept confidential according to EEO guidelines.
