MSD Digital Campaign & Content Analytics Manager 

India, Maharashtra 

116534006

Job Description

Primary Responsibilities

• Conduct extensive campaign analysis work including assess promotion tactic, content, vendor, and channel performance, analyze customer behavior and journey to optimize customer experience.
• Design experiments and develop analyses include but not limited to content impact, digital micro segmentation, campaign impact, optimal targeting timing, frequency, location, content etc.
• Extract, clean and analyze detailed data from internal database, vendors’ data feeds or web data extracts
• Participate in the creation of measurement plans and methodology design
• Work with senior analytics specialists to create and present compelling, easy-to-understand data visualization and data driven insights for analytics leaders from the U.S. or other countries.
• Develop and maintain regular analytics deliverables and meet quality standards, timeliness, compliance, and excellent user experience.
• Identify when an ongoing HCP omnichannel customer analytical request should be migrated to the reporting and BI solutions team for automation; clearly articulate reporting requirements and facilitate automation needs; responsible for documentation and query standardization, etc.

Qualifications

• Strong problem solving, business analysis and quantitative skills
• Good understanding of statistical and data science principles to enable adequate understanding of design of experiments, algorithm models (linear or logistic regression, cluster analysis, decision tree methods, propensity score matching etc.), the appropriate application of different models, and effective communication to business audiences.
• Hands on coding experience in Python, R, and SQL are required.
• Understand CRM database concept, web tagging, data warehousing, cloud environment (AWS), data architecture and ETL
• Proficient in manipulating and analyzing complex data set for both planned and ad hoc analysis
• Detail oriented and commitment to producing high-quality work and maximizing resources, while meeting deadlines
• Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment
• Always curious and asking questions that would improve customer experience and engagement
• Ability to present work logically and clearly
• Ability to work on multiple tasks simultaneously
• Digital media or customer analytics experience is a plus.
  

Experience & Education

• Data driven mindset with 4 to 6 years of work experience doing quantitative analysis at the digital campaign, customer, channel, and content level
• Bachelor’s degree in quantitative analytics fields (e.g., engineering, statistics, economics, operational research, or information system) is required, advanced degree strongly preferred

Current Contingent Workers apply

Not Applicable

*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.