דרושים Vip Account Manager ב-Playtika

Responsibilities:
The Account Manager responsibilities are to increase VIP players lifetime value and additional key metrics through proactive outbound communication, ensuring a personal, engaging, and rewarding experience for our VIP players.

The AM will also manage a VIP community and be responsible for reflecting players sentiments and feedbacks to the business, while building strong relationships and establishing personal connections with our most valuable VIP customers.

• High level of multitasking.
• Strong analytical skills to identify patterns in VIP behavior.
• Data driven mindset.
• Target / Sales Driven.
• Report building skills.
• Excellent interpersonal and communication skills.
• High-level understanding / interest in casual gaming / online marketing field.

Requirements:

• 2+ years of experience in customer success / customer support - Must.
• Proven analytical competencies and data-oriented - Must.
• Native or Mother-tongue level English - Must.
• Technical background (SQL, courses, relevant degree, or technological unit) - Nice to Have.
• Focus on consumer behavior in digital entertainment/games - advantage.
• Experience in building social content – Advantage.
• Experience performing in-front of a camera (acting, narrating, hosting) - Nice to have.

Fully ownership in designing and building a free-to-play game economy, for different virtual products that the game offers, define different metrics that allow you to measure and keep improving.

The challenges are to identify and develop the purchase drivers and challenges in the game economy context, create new segments on design, and optimize the pricing to improve the game performance.

Once the Feature is launched, you’re able to analyze the collected data and report which are the performing/underperforming aspects of the game economic model.

• Recommend rewards and monetization game features to create an economic system to fulfill player needs.
• Create new features that improve long-term player satisfaction, and provide more monetization opportunities.
• Design the economic systems to drive players to play and enhance their game experience.
• Manage the economy and pricing of virtual goods; balance between free content vs. paid currency in the game economy.
• Balance customer experience and revenue opportunity for in-game currency and virtual goods.
• Collaborate with product owners, marketing managers, UX/UI designers, analytics teams, data scientists, and development teams.
• Investigate different macroeconomy models for different segments of users.
• Build and analyze simulations and predictive models to proactively forecast the results of changes to content.
• Plan A/B testing plans and analyze their effectiveness.

• Bachelor’s Degree in Economics, Mathematics, Statistics, Engineering, or a quantitative field.
• 2+ years of experience with big data analysis - MUST
• Excellent excel knowledge - MUST
• SQL\ R knowledge - big advantage.
• Enjoy working with numbers, formulas, data analysis, and excellent skills in Excel.
• A strong interest in gaming.
• An interest in mobile F2P games.
• Knowledge and experience with online/multi-player/social games or free-to-play - advantage.

• Create and implement a comprehensive paid media strategy for UA activities.
• Stay updated on marketing trends and best practices, while combining the latest insights and data, continually refining our marketing messaging.
• Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
• Work with creative teams to create visually appealing assets.
• Collaborate with product teams, community managers and other studio departments.
• Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
• Develop an efficient growth process, including new partner onboarding and ongoing relationships.
• Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.

• 2+ years of experience as a User Acquisition Manager/Media Buyer (proven experience with high budgets)
• Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.
• Strong analytical skills, capable of analyzing data, drawing conclusions, and developing actionable recommendation.
• Ability to lead projects from A to Z with a positive "can-do" attitude.
• Great communication and collaboration skills.
• Proficient with Excel - a must.
• Bachelor’s degree in Industrial Engineering, Statistics, Mathematics, or a related field – an advantage.
• Fluent English

• Managing all the players that have ever joined our games across different segments according to their motivation and behaviors.
• Develop quarterly and monthly plans aligned wi
• Plan and execute monetization strategies that will motivate and encourage the players to “stay, play and pay” and that are aligned with the retention monetization KPIs targets.
• Develop daily promotional plans and be in charge of their implementation. This would include the campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring and analyzing its results and reacting accordingly.
• Works closely with the creative and operations teams, product owners and BA team.

• 2+ years of experience as a marketing, CRM, brand or e-commerce manager or in the trade marketing field (in the online space - Advantage).
• Analytical work experience.
• Structural approach to data with strong quantitative and qualitative analysis skills.
• Advanced Excel, Tableau, preferably Vertica knowledge - Big advantage.
• Methodological approach to data, together with the ability to present the data clearly and efficiently to support business decisions.
• Strong English written/verbal skills.
• A “people person” - positive, initiator, curious, independent and a quick learner.
• Personal gaming background - Advantage.

• Managing all the players that have ever joined our games across different segments according to their motivation and behaviors.
• Develop quarterly and monthly plans aligned wi
• Plan and execute monetization strategies that will motivate and encourage the players to “stay, play and pay” and that are aligned with the retention monetization KPIs targets.
• Develop daily promotional plans and be in charge of their implementation. This would include the campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring and analyzing its results and reacting accordingly.
• Works closely with the creative and operations teams, product owners and BA team.

• 2+ years of experience as a marketing, CRM, brand or e-commerce manager or in the trade marketing field (in the online space - Advantage).
• Analytical work experience.
• Structural approach to data with strong quantitative and qualitative analysis skills.
• Advanced Excel, Tableau, preferably Vertica knowledge - Big advantage.
• Methodological approach to data, together with the ability to present the data clearly and efficiently to support business decisions.
• Strong English written/verbal skills.
• A “people person” - positive, initiator, curious, independent and a quick learner.
• Personal gaming background - Advantage.

• 2+ years of experience as a User Acquisition Manager/Media Buyer (proven experience with high budgets)
• Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.
• Strong analytical skills, capable of analyzing data, drawing conclusions, and developing actionable recommendation.
• Ability to lead projects from A to Z with a positive "can-do" attitude.
• Great communication and collaboration skills.
• Proficient with Excel - a must.
• Fluent English.

• Create and implement a comprehensive Paid media strategy for UA and Brandformance.
• Stay updated on marketing trends and best practices, while combining latest insights and data, continually refining our marketing massaging.
• Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
• Work with creative team to create visually appealing assets.
• Collaborate with product teams, community managers and other studio departments.
• Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
• Develop an efficient growth process, including new partner onboarding and ongoing relationships.
• Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.

• Managing all the players that have ever joined our games across different segments according to their motivation and behaviors.
• Develop quarterly and monthly plans aligned wi
• Plan and execute monetization strategies that will motivate and encourage the players to “stay, play and pay” and that are aligned with the retention monetization KPIs targets.
• Develop daily promotional plans and be in charge of their implementation. This would include the campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring and analyzing its results and reacting accordingly.
• Works closely with the creative and operations teams, product owners and BA team.

• Analytical work experience.
• Structural approach to data with strong quantitative and qualitative analysis skills.
• Advanced Excel, Tableau, preferably Vertica knowledge - Big advantage.
• Methodological approach to data, together with the ability to present the data clearly and efficiently to support business decisions.
• Strong English written/verbal skills.
• A “people person” - positive, initiator, curious, independent and a quick learner.
• Personal gaming background - Advantage.