Convert product value proposition to tangible Sales and thought leadership content. Produce high-quality content, including blog posts, web pages, white papers, videos, brochures, presentations, infographics. Collaborate and engage with customers...
תיאור: Responsibilities:
- Convert product value proposition to tangible Sales and thought leadership content.
- Produce high-quality content, including blog posts, web pages, white papers, videos, brochures, presentations, infographics.
- Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
- Go-to-Market and Product Launches: collaborate with cross-functional stakeholders including product, sales, CSMs to plan and execute go-to-market strategies for product launches.
- Drive market research and develop thought leadership assets.
- Collaboration with Product Management on product strategy, product road map and product go to market.
- Sales Enablement and Product Training: collaborate with Product and Pre-Sale to formulate and execute sales strategy plans to drive growth for our products.
- Invests time researching our main competitors, their messaging and marketing approach and proposing counter measures.
Required Qualifications & Skills
- 3+ years experience as a product marketing manager building, preferably in a SaaS B2B company.
- Hands-on experience in developing high-quality marketing collaterals for SaaS B2B Solutions (incl. campaigns, whitepapers, Blogs, webinars, etc.)
- Strategic thinking – the ability to transform technology into a clear business proposition.
- Self-starter, team player, and able to work in a fast-paced environment.
- Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating.
- Ability to navigate and build relationships with a global network of stakeholders, flourish in a matrix environment, and influence peers and indirect reports.
- Experience in content writing and great storytelling.
- Experience in content writing
- True native fluency in English with exemplary communication skills
- a peoples’ person 🙂
Optional – Nice to Have:
- Experience in SFDC ecosystem (Influencers, Communities & AppExchange related)
- Bachelor’s degree or higher in marketing, communications, business, or another related field
- Product marketing experience in Testing Domain
- Organizational and project management experience
- A great sense of humor