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Apple Content Strategy Lead Marcom United States, California, Sunnyvale 529278381
21.04.2025
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Key Responsibilities:- Deliver innovative, customer-centric content strategies, taking into account different product, audience, and market dynamics- Partner with creatives to craft the most exciting, compelling ways to bring each of our hero product lines to life - Discover and define our work through content assessments, audits, and gap analyses- Advise on a variety of content activities and documentation including content maps and models, information architecture, taxonomy, metadata, messaging hierarchy and personalization frameworks - Establish and communicate requirements for content systems and governance across lines of business- Deep partnership with research, data, analytics and technology functions to develop the measurement frameworks and tools that enable a culture of experimentation and learning- Participate in UX research, competitive/comparative review, and usability testing
- 10+ years experience in content strategy/content design, with an emphasis on user experience, digital platforms, journeys and commerce
- 5+ years of management experience leading a team of content strategists and/or designers
- Samples of strategic deliverables or case studies
- Proven track record of delivery of transformative content strategy from within a brand-side marketing organization
- Expertise driving strategic alignment, prioritization and requirement gathering with a diverse range of business partners
- Expertise crafting compelling narratives, communicating only what is necessary
- Expertise in the technology category
- Ability to shape and drive organizational change across teams
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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