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Apple Content Strategy Lead Marcom United States, California, Sunnyvale 529278381
25.03.2025
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Description
Key Responsibilities:- Deliver innovative, customer-centric content strategies, taking into account different product, audience, and market dynamics- Partner with creatives to craft the most exciting, compelling ways to bring each of our hero product lines to life - Discover and define our work through content assessments, audits, and gap analyses- Advise on a variety of content activities and documentation including content maps and models, information architecture, taxonomy, metadata, messaging hierarchy and personalization frameworks - Establish and communicate requirements for content systems and governance across lines of business- Deep partnership with research, data, analytics and technology functions to develop the measurement frameworks and tools that enable a culture of experimentation and learning- Participate in UX research, competitive/comparative review, and usability testing
Minimum Qualifications
- 10+ years experience in content strategy/content design, with an emphasis on user experience, digital platforms, journeys and commerce
- 5+ years of management experience leading a team of content strategists and/or designers
- Samples of strategic deliverables or case studies
Preferred Qualifications
- Proven track record of delivery of transformative content strategy from within a brand-side marketing organization
- Expertise driving strategic alignment, prioritization and requirement gathering with a diverse range of business partners
- Expertise crafting compelling narratives, communicating only what is necessary
- Expertise in the technology category
- Ability to shape and drive organizational change across teams
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $222,600 and $334,900, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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