Honeywell Customer Marketing Manager 

United States, California, Los Angeles 

987439063

Customer Segmentation and Targeting

• Analyze customer data to identify segments and their unique characteristics.
• Develop targeted marketing strategies and promotions based on customer segments. Work with the marketing analytics team to measure the effectiveness of campaigns.

Customer Retention and Loyalty Programs

• Design and implement customer retention programs to reduce churn and increase customer lifetime value.
• Develop loyalty initiatives, referral programs, and exclusive offers to reward and retain customers.
• Collaborate with customer support and product teams to improve customer experience and satisfaction.

Marketing Campaigns and Collateral Development

• Plan and execute integrated marketing campaigns to generate awareness and demand for our products.
• Develop marketing collateral, including product guides, sales materials, and presentations.
• Work closely with the creative team to develop engaging content for various marketing channels.

Email and CRM Marketing

• Create and manage personalized email marketing campaigns to engage and re­ engage customers.
• Utilize the CRM system to track customer interactions and segment data effectively. Implement automation workflows to nurture leads and customers.

Customer Advocacy

• Identify and nurture brand advocates among the customer base.
• Encourage customer reviews, testimonials, and case studies to promote positive word­ of-mouth.
• Work with the content team to create customer-centric marketing collateral.

Channel Marketing

• Own the partner program, driving towards achieving overall business objectives.
• Drive demand generation activities through the use of Market Development Fund (MDF) with the channels, tracking the effectiveness or returns (ROMI).
• Work closely with sales on the on-boarding of a distributor/ partner to the business, monitoring and reporting their performance regularly.
• Initiate and manage the annual partner retiring and target setting exercise with sale.
• Manage compliance and legal requirements of the channel program, ensuring each distributor/ partner has a valid agreement in place.
• Manage and track ad-hoc programs/ promotions for distributor/ partner, including submitting program/ promotion for approvals.
• Organise annual partner conference for Asia Pacific and India channels.

Product Launch

• Work with Product Marketing Team to:
• Develop and execute go-to-market strategies for new product launches.
• Create impactful messaging that resonates with the target audience and addresses their pain points.
• Ensure consistent messaging across all marketing channels.

Sales Enablement

• Collaborate with the sales team to provide them with the necessary tools and resources to effectively sell the products.
• Conduct product training sessions for the sales team to enhance their product knowledge and positioning.

Cross-Functional Collaboration

• Collaborate with sales and product management teams to align marketing strategies and initiatives to achieve overall business objectives.
• Collaborate with regional and global marketing teams to ensure consistency in messaging and branding.

Data Analysis/ Performance Analysis and Reporting

• Monitor the performance of marketing campaigns and also, channel performance. Analyze data to measure the effectiveness of marketing efforts and make data-driven recommendations.
• Provide regular reports and insights to management and country team, highlighting campaign success and channel performance, and areas for improvement and/ or opportunities.

Market Research and Intelligence

• Stay updated with industry trends, customer preferences, and competitive landscape. Conduct market research to identify new opportunities for customer engagement.
• Stay informed about industry trends, competitive landscape, and customer needs. Use market insights to identify opportunities and drive product improvements.

Key Experience & Capabilities:

• Bachelor's degree in Marketing, Business, or a related field.
• 6 years of experience in channel marketing and/or customer marketing, preferably in the technology or software industry.
• Strong understanding of the Asia Pacific and India market and customer preferences.
• Excellent communication and presentation skills.
• Demonstrated ability to develop and execute successful marketing campaigns and programs
• Analytical mindset with the ability to use data to drive decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Possess leadership skills to lead the team towards achieving overall business objectives.
• Creative thinker with a customer-centric approach.
• Experience in B2B marketing is a plus.

We Value

• MBA desired.
• Both corporate and agency leadership experience a plus.
• Excellent business writing and editing skills.
• Excellent organizational and project planning skills.
• Strong communication and presentation skills.
• Ability to operate collaboratively.
• Strong project management skills.
• Ability to pull & interpret Marcom demand.
• Significant leadership experience.

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• JOB ID: HRD260594
• Category: Marketing
• Location: UOA Corporate Tower, Avenue 10, The Vertical,,Bangsar South City, No. 8, Jalan Kerinchi,Kuala Lumpur,WILAYAH PERSEKUTUAN,59200,Malaysia
• Exempt