Citi Group SVP Marketing Data Platforms 

United States, Florida, Jacksonville 

979576980

Responsibilities:

• Platform Ownership: Oversee data and related MarTech tools, ensuring it meets business requirements, user needs, and performance expectations.
• Strategic Vision: Develop and communicate a strategic roadmap for data platforms in alignment with organizational goals and evolving marketing strategies.
• Tech Development: Steer the design, development, testing, deployment, and maintenance of the data platform, including data ingestion, data processing, data storage, data modeling, data access, data visualization, and data services.
• People Management: Oversee a direct and indirect team responsible for defining and driving the data strategy and transformation in support of growth initiatives.
• Stakeholder Collaboration: Partner with stakeholders from marketing, IT, and product teams to understand and fulfill digital content and experience needs.
• Project Management: Collaborate with project teams to prioritize, plan, and execute key platform initiatives, ensuring alignment with platform capabilities and compliance standards.
• Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
• Vendor Management: Lead RFPs, evaluate/liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
• Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance...
• User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
• Governance & Compliance : Enforce governance policies around usage and permissions to ensure security, data privacy, and compliance with relevant regulations.

Qualifications

• Experience: Minimum of 10 years leading data management practice, implementation of large-scale data platforms, and API integrations.
• Technical Proficiency: Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.
• Product Management Skills: Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
• Project Management Skills: Proficiency in Agile/Scrum methodologies; Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.
• Platform Management Skills: Track, measure, monitor and manage the performance, availability and usage of data platforms.
• Innovation: Identify and evaluate new technologies, tools, and trends in the data domain and recommend solutions that enhance the data platform capabilities and value
• Analytical Skills: Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.
• Soft Skills: Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.

Education:

• Bachelor’s/University degree, Master’s degree preferred

Anticipated Posting Close Date:

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