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Uber CRM Marketing Associate 
United States, West Virginia 
970806470

18.07.2024

About the Role

As part of our US and Canada CRM team, you will play a key role by leading consumer strategies and executions. You will manage CRM campaigns, partnering with stakeholders to create solutions to business problems via CRM, as well as run A/B tests to learn and develop CRM best practices.

Responsibilities

  • Oversee CRM in US&C
  • Be the CRM channel expert in the region—this means understanding region benchmarks, understanding best practices for CRM channels, and advising stakeholders on how to leverage our channels most effectively
  • Work closely with regional business stakeholders in developing regional CRM strategy
  • Manage and develop the CRM calendar
  • Work closely with regional business stakeholders to ensure regular planning and prioritization of CRM campaigns within the region
  • Plan, execute, and measure key regional CRM campaigns. This includes CRM channel strategy, targeting, and reporting.
  • Run coordinated experimentation and A/B tests that will generate the insights of tomorrow
  • Communicate and coordinate with stakeholders regarding campaign status updates, launch confirmations, ETAs, blockers, etc.
  • Develop, document, and socialize CRM best practices

Basic Qualifications

  • BA or MA in Marketing or equivalent experience
  • 2+ years of experience in Marketing, E-Commerce or highly analytical roles
  • Proven track record of developing strong CRM strategies and campaigns
  • Experience with Email Service Providers (e.g. ExactTarget)

Preferred Qualifications

  • Critical thinker with creative solutions to solve challenges and meet business requirements
  • Strong project management and communication skills that enable you to work with cross-functional stakeholders across multiple teams
  • Confidence to develop processes that drive operational efficiency at global scale
  • Comfortable analyzing engagement data and developing conclusions based on insights
  • Comfortable learning new technologies that help power CRM solutions
  • Strong passion to learn and grow; takes initiative to succeed
  • Experience with Excel & SQL is a plus

For New York, NY-based roles: The base salary range for this role is USD$101,000 per year - USD$112,500 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD$101,000 per year - USD$112,500 per year.