About the Role
As part of our US and Canada CRM team, you will play a key role by leading consumer strategies and executions. You will manage CRM campaigns, partnering with stakeholders to create solutions to business problems via CRM, as well as run A/B tests to learn and develop CRM best practices.
Responsibilities
- Oversee CRM in US&C
- Be the CRM channel expert in the region—this means understanding region benchmarks, understanding best practices for CRM channels, and advising stakeholders on how to leverage our channels most effectively
- Work closely with regional business stakeholders in developing regional CRM strategy
- Manage and develop the CRM calendar
- Work closely with regional business stakeholders to ensure regular planning and prioritization of CRM campaigns within the region
- Plan, execute, and measure key regional CRM campaigns. This includes CRM channel strategy, targeting, and reporting.
- Run coordinated experimentation and A/B tests that will generate the insights of tomorrow
- Communicate and coordinate with stakeholders regarding campaign status updates, launch confirmations, ETAs, blockers, etc.
- Develop, document, and socialize CRM best practices
Basic Qualifications
- BA or MA in Marketing or equivalent experience
- 2+ years of experience in Marketing, E-Commerce or highly analytical roles
- Proven track record of developing strong CRM strategies and campaigns
- Experience with Email Service Providers (e.g. ExactTarget)
Preferred Qualifications
- Critical thinker with creative solutions to solve challenges and meet business requirements
- Strong project management and communication skills that enable you to work with cross-functional stakeholders across multiple teams
- Confidence to develop processes that drive operational efficiency at global scale
- Comfortable analyzing engagement data and developing conclusions based on insights
- Comfortable learning new technologies that help power CRM solutions
- Strong passion to learn and grow; takes initiative to succeed
- Experience with Excel & SQL is a plus
For New York, NY-based roles: The base salary range for this role is USD$101,000 per year - USD$112,500 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$101,000 per year - USD$112,500 per year.