Your impact
StreetLightStreetLight
StreetLight is seeking a drivento join the Product Marketing team, where you will play, from helping. This role will own leading the product marketing GTM efforts for one of our product lines — focused on bringing new products to market, expanding product reach and driving revenue. Your work will encompass the following responsibilities:
Responsibilities:
- Define and execute product marketing strategies to drive growth and increase revenue for StreetLight’s products
- Manage new product launch efforts including owning GTM plans, end-to-end project management and the development of core content to support the launch objectives
- Create effective messaging and positioning for StreetLight products, including audience-relevant product narratives that clearly communicate value proposition
- Collaborate extensively within the Marketing team and with key stakeholders on the Product, Market Development, Sales, and Data Science teams to bring our products to market
- Enable the sales teams with training and marketing materials to understand the value of our products and competitive solutions and empower them to communicate effectively across a range of use cases
- Develop compelling high-impact customer-facing content, including anything from website updates to pitch decks to webinars to one-page flyers, that clearly communicate value
- Conduct ongoing research to be the expert on our buyer personas, their value system, and their decision criteria
- Serve as a subject matter expert for the industry and competitive environment to influence product development and continually assess our product marketing strategy to meet market and customer needs
