Adidas MANAGER ACTIVATION KEY CITY 

Australia, New South Wales, Sydney 

949966779

Purpose & Overall Relevance for the Organization:

KEY CITY is one of the key focus areas of our Zone Central strategy and is connecting all consumer touchpoints across the eco-system of brand and commerce. Overarching goal is to re-connect with Berlin’s next Gen and to drive relevant subculture to build brand heat sustainably across our eco-system physically and digitally.

Key Responsibilities:

· Co-develop activations in order to successfully place adidas in Berlin and to raise its awareness within target group.

· Drive knowledge management and KPI tracking for physical and digital activations.

· Support activation planning and implementation across different touchpoints (LAUNDROMAT, Sportsbase and other brand led activations inc Union Berlin, ALBA Berlin or SCC, adidas Runners)

· Facilitate the project management to support Director Brand Activation

· Oversee budget controlling and compliant invoicing of activations

· Act as key point of contact for brand communications and Publishing team on activation implementation

· Support in agency briefings and management for productions

· Performing evaluations and preparing reports in collaboration before and after activation e.g. precap/recap decks

· Partner with Membership Senior Manager in providing digital deliverables for local initiatives (EURO, Laundromat etc) e.g.

o Assets for .com, push notifications etc.

o Copywriting

· Prepare key updates to Central SLT

· Work independently and collaborate across multiple departments esp. analytics, production agency, Brand, Culture marketing, Sportsbase team

Key Relationships:

· Zone Central: Key City team, PR Berlin, Brand Comms, Publishing, Wholesale and Retail activation, Central Senior Leadership team

· EU: Brand Comms, Membership

Knowledge, Skills and Abilities:

· University degree in Business, Marketing or related

· 2- 4 years related experience

· Ability to work in a fast-paced environment with different international cultures

· Ability to handle ambiguity and untangle complex situations into actionable activities

· Strong project management skills and excellent self-organization

· Digital affinity and knowledge e.g. channels, social media, adiClub

· Professional communication and proven networking skills

· Solution-oriented approach and entrepreneurial mindset

· Interest in Sports industry

· German language is an advantage