PNC Head Marketing Analytics 

United States, Pennsylvania, Pittsburgh 

935820015

• Lead the development of data-driven strategies and advanced analytics models to drive marketing effectiveness.
• Analyze marketing campaigns across channels and programs to evaluate effectiveness and identify improvement opportunities.
• Conduct in-depth audience analysis to enhance targeting strategies.
• Serve as a strategic thought leader, influencing marketing investments and allocation based on analytics and insights.
• Serve as the primary point person to derive insights for marketing optimization and tell the story.
• Collaborate with Marketing to define goals and measure Marketing impact to the business. Support the design and execution of Marketing test-and-learn capabilities at scale.
• Focus on data domains and building marketing data infrastructure across applications and enterprise.
• Build a high-performing Marketing Analytics team, developing modern skillsets needed across analytical and marketing domain expertise.
• Partner across Marketing, Analytics, LOBs, Finance and Technology to influence partner investments and roadmaps in support of Marketing investment to deliver business impact.The following experience is preferred.
• Strong knowledge of direct mail marketing and digital marketing.
• Advanced knowledge of analytics including LTV modeling and customer segmentation and experience in random and non-random experiments.
• Proficient with dashboard design.
• Python and SQL programming skills.Job Description

• Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability.
• Overseeing data integration, data analytics, and predictive modeling processes to meet business requirements .
• Supervises the research, development and implementation of new and emerging analytics technologies; leads technology-based business opportunities.
• Directs implementation mechanisms for ensuring that information provided is accurate, meaningful, has integrity, and caters to the needs of the senior leadership.
• Directing, motivating, developing and managing the performance of the management team and key staff.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Roles at this level typically require a university / college degree and higher level education such as a Masters degree, PhD, or certifications. Industry -relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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