As the Head of Video Marketing and Go to Market Planning, you will be responsible for strategic planning and execution of off platform marketing initiatives and TV+ approach in markets. You will lead a team responsible for planning, development and execution of campaigns across Apple TV+ go-to-market planning, partner trade marketing, 3P studio marketing and Apple TV app campaigns. Responsibilities will include but are not limited to: - Trade Marketing: Development of partner marketing tools, creative assets, pitch decks & events that will generate excitement for Apple TV+. Manage the budget and approach for trade marketing. Work with relevant teams to drive the LOB partner approach, briefing and overseeing relevant creative needed. - Provide & present timely updates to senior leadership on campaign status, key learnings and performance metrics.